In addition to digital out of home, digital Whatsapp Mobile Number List audio, (programmatic) native advertising and the first tentative steps within programmatic TV, voice and AR have also been present for a long time. As a result, new specializations are emerging within the programmatic field. And this number keeps growing. Also think of mobile Whatsapp Mobile Number List and in-app advertising and video advertising. So it's difficult to choose where you want to go or where you want to develop. Do you recognize that? Programmatic advertising in boxes It is striking that as an agency we now often name all these options separately and it is difficult to determine in each case which marketing specialization this falls under.
Think of video advertising or when it will Whatsapp Mobile Number List soon be possible to purchase programmatic within WhatsApp. You may wonder whether that is really a problem. In essence, I don't think so, but it does Whatsapp Mobile Number List provide a variety of tooling, partners, platforms, measurement techniques and guidelines. The 'the choice is huge' principle is fine, but in general it also sometimes causes obscurity in the view of the end goal of a campaign or strategy. As an advertiser, be aware of this. Even if you yourself tend to test many new features in between, or fire at a desk.
Always ask yourself whether this contributes Whatsapp Mobile Number List to achieving the intended targets. As cool as that ultra-dynamic mobile shake ad is. We believe that platforms, ad formats and tooling are secondary to the Whatsapp Mobile Number List entire objective and should be seen as such. The approach is now often 'We are going to buy a homepage take-over' or 'We are going to put a display campaign live, because there is a TV spot running this weekend', without checking how this fits into the bigger picture or the overarching strategy. . In this case, the means is often more leading than the goal.